10:00 to 11:00
Registration and visit the stands.


11:00 to 12:00
Cyber Brazilian dead, long live the Brazilian Cyber!
Based on the miserable results in the last two years Cyber of Brazil at Cannes, we announce the death of Brazilian digital. But the lack of results may also point to a new configuration of domestic production which now pointing in different directions and no longer separates the 'Cyber' from other disciplines.
Speaker - Michel Lent Schwartzman has a degree in Graphic Design from the Catholic University of Rio de Janeiro and a Masters in Interactive Telecommunications from New York University. One of the first Brazilians to work with Internet, founded the 10'Minutos digital agency in 1996. He was creative director of DM9DDB since 2009 and is the VP of Creative Ogilvy Brazil, winning agency with ten lions at the Cannes Lions 2010.


12:00 às 13:00
When there's "no line" between online and offline. Invisible technologies and real facts
We as individuals do not split between online and offline lives. For sure, you can´t even remember where exactly you heard about latest news about anything: sports, news, friends, your career or anything else. Latest advertising trends show us the total blurring between on and off, and as a result, a great step for advertising, becoming more REAL than fictional.
Speaker - Fernando Barbella was born in Buenos Aires, Argentina. Studied Communication Science Degree at Buenos Aires University. He began his new media communications career in 1996, as an account executive. He is the current Interactive Creative Director at BBDO Argentina. He has led interactive campaigns and developed the integration of digital tools in strategies and integrated communications for brands such as Nike, 7up, Gatorade, Pepsi etc.


13:00 to 14:45
Break for lunch.


15:00 to 16:00
The crow and the fox
The Latin Americans are among the biggest users of digital media on the planet. But in Latin America, the digital marketing budget is among the lowest in the world. But why? We blame the fox ... But we believe that the "New Middle Class Digital" will save the day. This lecture will present an analysis conducted by the agency Razorfish, on the causes and cures for the world's largest digital disconnect.
Speaker - Joseph Crump is a creative director. His recent clients have included Terra, Nextel, Mercedes-Benz, Blackberry, the TED Conference, Unilever, Microsoft, Ford, and Simon Fuller, the creator of American Idol. Before becoming head of Strategy & Planning, Joe was Executive Creative Director at Razorfish. During his tenure, the agency experienced a creative renaissance, and won more top creative awards than in any time its history. Before his work at Razorfish, Joe was a principal at Doblin Group, considered an industry leader in customer-centered business design.


16:00 to 16:30
Interval.


16:30 to 17:30
Roundtable with all the speakers
Social Networks and the Challenges of Communication
Moderator - @MarceloAlbagli studied Printmaking, Painting, Theory and History of Cinema and Visual Arts in Paque Lage, Kunsthøjskolen i Holbæk and Københavns > Universitet, graduating in Københavns Medieskole, Copenhagen, Denmark, where he lived for six years. When he returned to Brazil in '96, Founded Canvas Webhouse, having as clients DM9DDB companies, Publicis Salles Norton, Globo.com, VALE, Porter Novelli (New York), Channels Globosat and Brazilian Olympic Committee, among others.


18:00
Closure with raffle giveaways.


*Schedule subject to change without notice.